You can enjoy for free the following chapters:
- Module 1: Strategic Management
- Mckinsey 7-S Change Management Model
- Case Study: Using the 7-S Model for Airbnb’s Strategic Change
- Module 2: Marketing Strategy
- The Digital Customer Journey
- Case Study: The Digital Customer Journey for Zara
- Module 5: Digital Business Transformation
- Digital Strategy Domains
- Case Study: Digital Strategy for Business Transformation at Amazon
- Module 7: Entrepreneurship and Innovation
- The Business Model Canvas: a Strategic Tool for Entrepreneurs
- Application Example: The Business Model Canvas for Spotify