You can enjoy for free the following chapters:
- Module 1: Strategic Management
- Mckinsey 7-S Change Management Model
 - Case Study: Using the 7-S Model for Airbnb’s Strategic Change
 
 - Module 2: Marketing Strategy
- The Digital Customer Journey
 - Case Study: The Digital Customer Journey for Zara
 
 - Module 5: Digital Business Transformation
- Digital Strategy Domains
 - Case Study: Digital Strategy for Business Transformation at Amazon
 
 - Module 7: Entrepreneurship and Innovation
- The Business Model Canvas: a Strategic Tool for Entrepreneurs
 - Application Example: The Business Model Canvas for Spotify