Curriculum
Mini MBA consists of eight self-paced online modules and real-world practical case studies throughout the Modules:
Module 1: Strategy
Build competitive advantage and capture market share with strategic insights.
Key Takeaways:
- Develop winning strategies
- Analyze market forces
- Align resources with goals
- Execute strategic plans
- Lead organizational change
- Adapt to disruptions, etc.
Module 2: Marketing Management
Enhance brand impact, customer loyalty, and market reach with strategic marketing.
Key Takeaways:
- Build customer-focused strategies
- Understand consumer behavior
- Strengthen brand positioning
- Optimize pricing models
- Integrate marketing channels
- Measure campaign success, etc.
Module 3: Organizational Leadership
Drive team success and resilience through transformational leadership skills.
Key Takeaways:
- Apply effective leadership
- Boost emotional intelligence
- Shape strong organizational culture
- Make informed decisions
- Develop high-performing teams
- Lead through change, etc.
Module 4: Accounting and Finance for Managers
Make smart financial decisions that support growth and strategic objectives.
Key Takeaways:
- Analyze financial statements
- Manage budgets effectively
- Use financial ratios
- Assess investments wisely
- Control cash flow
- Explore financing options, etc.
Module 5: Strategic and Digital Marketing
Craft digital strategies that captivate, engage, and convert audiences effectively.
Key Takeaways:
- Create strategic marketing plans
- Leverage digital channels
- Personalize customer experiences
- Combine digital and traditional marketing
- Automate marketing processes
- Enhance digital brand presence, etc.
Module 6: Digital Business Transformation
Use digital innovation to secure market relevance and drive competitive growth.
Key Takeaways:
- Develop digital strategies
- Embrace new technologies
- Adapt business models
- Lead digital transformation
- Focus on customer experience
- Manage digital infrastructure, etc.
Module 7: Entrepreneurship and Innovation
Scale new ventures with startup strategies focused on innovation and growth.
Key Takeaways:
- Identify market opportunities
- Innovate business models
- Manage entrepreneurial risks
- Scale ventures effectively
- Secure startup funding
- Foster innovation culture, etc.
Module 8: Business Analytics for Decision-Making
Leverage analytics to enhance precision in high-stakes, strategic decisions.
Key Takeaways:
- Use analytics for decisions
- Turn data into insights
- Visualize data clearly
- Apply predictive analytics
- Leverage big data and AI
- Integrate analytics into strategy, etc.
Real-world Practical Case studies
Real-world application of concepts through case studies of leading companies like Amazon, Nike, IKEA, Zara, BMW, Disney, Tesla, Starbucks, etc., providing participants with insights into successful business strategies, digital marketing campaigns, leadership styles, and innovation approaches.
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