Mini Master of Business Administration

Curriculum

Mini MBA consists of six self-paced online modules, with practical real-world case studies throughout the program:

Module 1: Strategic Management and Competitive Positioning

Module 1: Strategic Management and Competitive Positioning

Master the strategic frameworks to understand how businesses compete and win.

Main Topics and Key Takeaways:

Understanding Core Strategy & Value Creation
Analyzing Industry & Competitive Landscape
Identifying Company & Team Strengths
Deconstructing Strategic Plans & Objectives
Aligning Goals with Corporate Strategy
Contributing to Strategy with Confidence

Module 2: Marketing Strategy and Customer Value Creation

Module 2: Marketing Strategy and Customer Value Creation

Build the toolkit to understand customers, define value, and drive growth.

Main Topics and Key Takeaways:

Developing a Customer-Centric Mindset
Creating Compelling Value Propositions
Mapping & Improving the Customer Journey
Mastering Digital Marketing & Sales Funnels
Interpreting Growth Metrics (CAC & LTV)
Building Data-Informed Marketing Plans

Module 3: Leadership, Collaboration & Executive Presence

Module 3: Leadership, Collaboration & Executive Presence

Elevate your executive presence to lead teams and influence stakeholders.

Main Topics and Key Takeaways:

Developing Your Personal Leadership Style
Communicating with Structure & Impact
Using Storytelling to Persuade Others
Leading Without Formal Authority
Building High-Performing Collaborative Teams
Cultivating Executive Presence

Module 4: Finance, Analytics & Business Acumen

Module 4: Finance, Analytics & Business Acumen

Demystify the numbers and learn to make financially sound decisions.

Main Topics and Key Takeaways:

Reading the Three Core Financial Statements
Interpreting Key Financial & Operational KPIs
Understanding Business Model Economics
Applying Financial Logic to Decisions
Building Data-Driven Business Cases
Discussing Finance with Confidence

Module 5: Innovation, Product Thinking & Problem-Solving

Module 5: Innovation, Product Thinking & Problem-Solving

Apply structured frameworks to turn raw ideas into market-ready solutions.

Main Topics and Key Takeaways:

Applying Structured Problem-Solving (Issue Trees)
Using Hypothesis-Driven Approaches
Testing Ideas with Prototyping & MVPs
Applying Design Thinking Frameworks
Understanding Product-Market Fit
Creating Defensible Business Cases

Module 6: AI Strategy and Digital Transformation

Module 6: AI Strategy and Digital Transformation

Harness Generative AI to drive innovation and lead organizational change.

Main Topics and Key Takeaways:

Designing Digital Transformation Strategies
Leveraging Analytics for Decision Making
Operationalizing High-Impact GenAI Use Cases
Balancing Offensive vs. Defensive Data Strategy
Building a Strategic Transformation Roadmap
Leading Culture Change & Digital Disruption

Learn from the Strategic Playbooks of Industry Leaders

Over 50 case studies that show how real-world companies grow, compete, and innovate.

Featured examples:

Apple — Product & ecosystem strategy
Amazon — Operational excellence & customer obsession
Tesla — Innovation & competitive differentiation
Google — OKRs & execution at scale
Netflix — Data-driven digital strategy
Red Bull — Brand storytelling
Spotify — Subscription economics

Explore business topics

Continue with practical guides connected to the curriculum.

Need more info?

View the brochure for free

Mini MBA brochure cover